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What Does Diversification Really Mean?

  • Writer: 7 Financial Planning
    7 Financial Planning
  • May 7, 2024
  • 2 min read
An infographic which shows a wide mix of different shapes that represent different asset classes, with the subheading "what people expect diversification to be", beside a more simplified graphic which has the caption "what diversification actually looks like".

Let's talk about diversification in investing, but in a way that won't put you to sleep or make you feel like you're drowning in financial jargon.


So, you've probably heard the saying "don't put all your eggs in one basket," right? Well, that's basically what diversification is all about, but there's more to it than just spreading your money around randomly.


Imagine your investment portfolio as a picnic basket. You want to have a variety of tasty treats in there, but you don't want to end up with a mishmash of random snacks that nobody really wants to eat. That's where the idea of owning the right stuff in the right amounts comes in.


Instead of going crazy and buying a little bit of everything under the sun, like rare metals or fancy real estate schemes, it's better to focus on a few key things that will help you reach your financial goals. Think of it like picking your favourite snacks for the picnic basket – you want stuff that you actually enjoy and that will keep you satisfied for the long haul.


So, what are these magic ingredients for your investment basket? Well, there's the classics like stocks (those are basically little pieces of big companies), bonds (kind of like IOUs from companies or governments), and cash (good old-fashioned money). Throw in a sprinkle of property if you own your home, and you've got yourself a pretty tasty portfolio recipe.


But here's the secret sauce: once you've got your basic ingredients, it's all about spreading the risk within each category. Instead of going all-in on one stock or bond, diversification means owning lots of different ones to balance out the ups and downs.


By focusing on the essentials and avoiding the temptation to overdo it with too many different investments, you can set yourself up for a picnic... I mean, financial success.


Happy investing!


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